Digital Marketing Performance and Revenue Optimization
Your sales team is working leads your ad platforms were paid to call qualified.
Every dollar spent on the wrong lead is a deal you didn’t close.
Ad platforms grade their own work, so your pipeline fills with leads that look ready and don’t buy. We check every claim against your own sales records, then aim the same budget at the buyers your team actually closes.
Free · 60 minutes · Partner-led
The problem
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Platform-attributed
Each ad platform counts the sales it believes it caused, under its own rules and time windows. Add them up and they often claim more sales than you made.
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Observed
Your own leads, invoices and sales records. The ground truth nobody on the platform side is checking against.
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The gap
The difference between the two is where money leaks and decisions go wrong. We find it, explain it and recommend how to close it.
Same budget. Spent on the buyers who actually sign.
What we do
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Digital marketing audit
Your ad platforms, your analytics and your sales records rarely tell the same story. We line them up and show you what your advertising is really returning.
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Marketing system build
For companies still putting their tracking in place. If your tracking is broken, every decision built on it is a guess. We repair it and connect your ads to your real sales.
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AI consulting
Before you spend on AI, know where it will pay. Then we build AI that takes on the work your team repeats.
Discover
We check every ad-platform claim against your own sales records and hand you a findings report with what we recommend. Scope and required approvals are agreed before we access any data.
How it works
Every engagement runs in the same order, and each phase is priced in writing before it starts. Nothing launches without your approval.
Implement
We build the tracking, tests and changes in accounts that stay yours. A partner leads the work; an outside reviewer checks it before you see it.
Run
We operate, report on and improve the services you chose, within written limits.
Pricing
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Request A Consultation
Free · 60 minutes · in person or by video
A question-and-answer session about your business, your marketing and where AI could help. We decide together whether we are a fit.
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Get Your Discover Quote
Fixed fee · quoted in writing
One fee for the findings and the plan. No hourly billing, no surprises.
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Approve The Plan
Implement · priced in your plan
Discover ends with a plan that spells out the work and what it costs. You decide whether to go ahead.
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Have Us Run It
Run · optional · monthly
A monthly fee for only the services you choose, reviewed with you every quarter. Never required.
Our Promises
The price we quote is the price you pay. If the scope changes, you get a new written quote before any extra work begins.
We never mark up your ad spend. Your ad budget goes to the platforms at cost, and our fee is always shown separately.
Your accounts and data stay yours. From the first day to the last, even if you decide to stop. Scope and required approvals are agreed before we access any data.
A named person signs off on everything. A partner reviews anything AI helps produce, and an outside reviewer checks the work.
Partners
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Saima Anis, MD, MPH
A physician executive and clinical AI strategist. Saima helps healthcare systems, AI ventures and digital health startups turn new ideas into solutions that are usable, compliant and built to scale. She brings clinical depth and regulatory fluency to every engagement.
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Tait Goodwin, PMP
A lead strategist in the design and delivery of AI-enabled solutions. Tait brings Big 4 consulting experience and more than 20 years of leadership in IT transformation and program delivery, bridging the gap between a business challenge and a solution that works.
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Thomas Crawford
More than 25 years of leadership across technology, healthcare and enterprise transformation, carrying revenue responsibility in every role from CRO on down. Thomas has led global teams of more than 1,000 people, built go-to-market strategies across regions, and formed strategic alliances. He turns new technology into practical, lasting ROI.
For healthcare providers
Physician-led marketing intelligence that measures your campaigns without sending patient data to ad platforms.
Questions
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You do. We work inside ad and analytics accounts you own, and spend changes only with your written approval.
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Each phase is priced in writing before it starts, and the price we quote is the price you pay. Your ad budget and our fee are shown separately. We never mark up ad spend.
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Sixty minutes with a partner, in person or by video. We look at how you track leads and sales today, and you leave knowing whether an audit is worth doing and what it would check. No obligation.
Find your gap.
A free 60-minute consultation with a partner, in person or by video. We look at where your ad reports and your sales records may disagree, and whether an audit is worth doing.